Sparkle and Shine 

Sparkle and shine! — it’s something you’ll notice as soon as you arrive in Pennsylvania’s Americana Region. Our Main Streets glimmer with festive décor as seasonal celebrations take center stage! Experience our holiday fun - rich in heritage and steeped in the spirit of joy. Come make wonderful holiday memories in Pennsylvania's Americana Region.

So Much to Do, So Little Time

We suggest making an activities list (and checking it twice!) because there’s a lot to do in Berks County. Love a parade? The Reading Holiday Parade is held annually on the Saturday before Thanksgiving and should be first on your list. As for entertainment, attend seasonal concerts, theatre productions, and children shows at Santander Arena, Santander Performing Arts Center, and Miller Center for the Arts. Our local railroads welcome you to hop on a holiday-themed train ride complete with hot cocoa, yummy cookies and a visit with Santa. Enjoy the beauty of Centre Park Historic District by attending their Annual Christmas House Tour. Of course, any trip to Pennsylvania's Americana Region would be remiss without a visit to the sparkling light displays of Koziar's Christmas Village and Gring's Mill's Holiday Lights. There really is so much to do in Reading and Berks County this holiday season. 

Merry and Bright!

Except for a little town called Bethlehem, you won’t find a place more rooted in Christmas traditions than Pennsylvania’s Americana Region. From Advent calendars, buttery sand tart cookies and nativity scenes to Gingerbread houses, Christmas trees, and more — so many of our holiday traditions were brought here by our PA Dutch ancestors. Come immerse yourself in the joy and wonder! Meet Santa’s polar opposite, the Belsnickel, at Christmas on the Farm at the Pennsylvania German Cultural Heritage Center. Shop for nutcrackers and tree ornaments at Murdough’s Christmas Barn. Or, purchase unique gifts and delicious delights at Reading Liederkranz'a Christkindlmarkt and GoggleWork's Handcrafted Holiday Market.