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It’s a new year, a new decade, and a fresh start for all of Pennsylvania’s Americana Region. Most of all, 2021 brings us hope, possibility, and the promise of healthier times ahead.

Healthier days can't arrive soon enough. Until then, Berks County continues to follow COVID-19 restrictions designed to keep our residents and visitors safe. Unfortunately, these safety measures have hurt our small and locally-owned businesses.

We can help. How? Join us in our effort to support the people and places that make our region memorable, unique, and worth visiting by going local. The people and places we've relied on for exceptional meals, gifts, services, and more need our help.

Let's make supporting our local businesses a priority, after all, can you imagine our community without them?
Let's keep our small and locally-owned businesses working. When they succeed, we all do.

Let's Go Local!

Order Our Travel Guide

Eat local! Shop local! Play local!

featured events

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Through February 2021

Alphonse Mucha: Master of Art Nouveau
11 am – 5 pm
Reading Public Museum

January 23 & 24, 30 & 31

Soup & Wine Pairing
Sat:11 am – 8 pm, Sun:11 am – 5 pm
Folino Estate Vineyards

January 23, 24, 30 & 31

Snowflake Special
12 – 2 pm
Colebrookdale Railroad

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Eat Local

Who knew a pandemic could make food taste so much more enjoyable. When it comes to mealtime, a delightful array of cuisines and interesting locations offer fantastic dining options across Pennsylvania’s Americana Region.

Feast like royalty at The Knight’s Pub at Stokesay Castle or indulge in a pint with fish and chips at Trooper Thorn’s Irish Beef House. Mi Casa Su Casa offers tasty Latin American dishes with a touch of soul, and you can’t go wrong with a blue plate special at The Peanut Bar. If dessert is your thing, opt for a rich Sublime Cupcake or a frosty treat from Sweet Ride Ice Cream. 

Combine your love of craft beers and good food with visits to Saucony Creek Reading Station, Saucony Creek Brewery & Gastro Pub Kutztown, Oak Brook Brewing Company, Schyalor Brewing Company or the ever popular Chatty Monks.Brewing Company.  As for food and locally made wine,  Folino Estate Winery offers wonderful Italian dishes that pair beautifully with their assorted wines.

Now more than ever, our restaurants need your business. Bypass the lines at fast food restaurants and opt for great food from local favorites. When you pick-up meals ordered from one of the restaurants participating in the Downtown Winter Dining Passport, be sure to get your passport stamped for a chance to win great prizes.


Shop Local

Resist the urge to shop online warehouses. Instead, discover what’s “in store” across Berks County. Most area merchants offer convenient online access to their goods and services with safe delivery and pick-up options. Plus, there’s nothing like human contact when you have questions about a purchase.

With the new year in full swing, look to area stores for all your needs. For Valentine’s Day, the options are endless. Spoil your special someone with soothing spa supplies from Paisley & Company Bath Boutique & Fragrance Bar or sweets from the Peppermint Stick Candy Store and Reppert’s Chocolates. Need a gift for a favorite neice or nephew? Check out toys kids will actually play with at Evelyn & Harriette’s. Celebrating an anniversary? Honor the occasion with a handmade plate from Robesonia Redware.

As for the friends and relatives who cancelled travel plans home, brighten their day by sending local favorites, TomSturgis and Unique Pretzels. Once you realize how many fun items local merchants offer, you might actually enjoy shopping!

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Play local

What do you do for fun during a pandemic? That’s easy; play locally! Berks County offers countless options for safe fun. For starters, our geographical location avails plenty of outdoor activities. Hike and bike the Greater Reading Trails Systems – even in the snow. Scale Pulpit Rock, the Pinnacle or try your skills at rock climbing at Birdsboro Quarry.  Visit Berks County Parks for nature walks,fishing or a quick run. Bird watch from Hawk Mountain, French Creek, and Blue Marsh Lake

If you prefer indoor activities, there’s always something to see or do Reading Public Museum and Neag Planetarium. Rumor has it that resident mummy, Nefrina, loves to gab. GoggleWorks Center for the Arts rents their theatre for to small groups for gaming or private movie viewings. Speaking of movies, Fox Berkshire, Reading Movies 11 & IMAX,  and The State Theatre Boyertown are open with first-run movies. Ozzy’s Family Fun Center, Escape the State, and The Works make it easy to keep moving without going outside. Or, take a themed train ride on one of our local railroads. 

If you’re still looking for ways to spend time, our Road Trip itineraries are sure to help you plan many memorable days across Pennsylvania’s Americana Region.